The Global University Visibility Rankings are published by American Caldwell, a higher education market research group. They use a number of indicators of global branding: news mention, public interest, social media, website visitors, web references, online footprint, and video views.

The second edition, which was recently published, is dominated by the United States, which takes 63 out of the top 100 places. Harvard is first overall, although the University of Pennsylvania leads for news mentions and Columbia for public interest.

These rankings do, however, show that a number of universities from Asia, Latin America, and Africa are challenging the big brand institutions of the Anglosphere. These include the University of São Paulo, King Saud University, the University of Buenos Aires, the University of South Africa, Universitas Indonesia, and the University of Johannesburg.

The top ten universities in the current edition are:

1. Harvard University, USA
2. Massachusetts Institute of Technology, USA
3. Stanford University, USA
4. Columbia University, USA
5. University of Oxford, UK
6. Cornell University, USA
7. University of Cambridge, UK
8. Universidade de São Paulo, Brazil
9. Purdue University, USA
10. King Saud University, Saudi Arabia.

Source

American Caldwell