The methodology for The Times Good University Guide involves a comprehensive evaluation of various factors that contribute to the overall quality and reputation of UK universities. The key criteria include:

1. Entry Standards: This measures the qualifications of incoming students, which indicates the selectivity and academic rigor of the university.
2. Student Satisfaction: Surveys are conducted to gauge student experiences and satisfaction levels, reflecting the overall student environment.
3. Graduate Prospects: The employability of graduates is assessed, which includes looking at the percentage of graduates who find employment or enter further study shortly after graduation.
4. Teaching Quality: This includes metrics related to academic performance, the student-to-staff ratio, and the proportion of staff with higher qualifications.
5. Research Quality: Research output and its impact are evaluated, providing insight into the university's academic contributions.
6. Facilities and Services: The quality of campus facilities and student services, such as libraries and IT support, are also taken into account.
7. Diversity and Inclusivity: Factors relating to the diversity of the student body and the inclusivity of the university environment are assessed.

These components collectively form the ranking system, helping prospective students to make informed decisions based on their priorities and career aspirations​.