Reforma Best Universities 2024 ranking considered 17 subjects through a survey of 742 employers from public and private companies from September 11, 2023 to February 20, 2024. The companies were selected through a random sample from the National Statistical Directory of Economic Units (DENUE) of the 20 sectors established by Inegi. Companies suggested by the universities themselves were also considered.

Respondents were asked to rate university graduates in four main areas on a scale from 0 to 10:

1. Preparation and knowledge
2. Capacity and performance
3. Values and professional ethics
4. Problem-solving skills

In addition to the survey responses, Grupo Reforma applied several important criteria in evaluating the universities. These criteria included: 1. A minimum enrollment of 40 students per program, 2. Study programs recognized by the SEP (Secretaría de Educación Pública) and 3. Programs with at least two generations of graduates active in the labor market.