08 November 2018
International rankings have become an important element in the marketing strategies of English-speaking universities such as the US, the UK, Canada and Australia. A recent research report indicates that this is especially true of Australia. According to an article in PIE (Professionals in International Education) News the Australian consulting firm Studymove has found that there is a correlation between the fees charged by Australian universities and their position in the QS world university rankings.
The research shows that there is a clear relationship between rankings and international tuition fees and that it is increasing. In 2018 it is .874 for undergraduates and for postgraduates it is .870.
There is, however, no such relationship between fees and rankings in New Zealand.
There do appear to be some exceptions. Bond University has higher fees than might be expected from its ranking while the Universities of South Australia, Tasmania and Wollongong seem to charge lower fees than similar universities.
This relationship results from universities’ calculating that prospective students are willing to pay more to a university with a high rank.